product photography

Client: Imperium Shaving | Baltimore, MD

Project: Branding Retool and Packaging Design

In a Branding Consulting role, I worked on complete overhaul of the brand and associated imagery, including updating the company’s mission, creating a style board, taking new product photos, composing social media campaigns, and re-doing the Wholesale catalog.

VOTE Instagram campaign

Social media presented the challenge of finding ways to incorporate a niche product (hand-turned wood razors and shaving accessories) into posts celebrating events, holidays, and other features. The “VOTE” campaign was particularly successful, creating exponential growth in customer engagement and re-posts.

packaging redesign:

LEFT: Before RIGHT: After