Mount Royal Soap Co. was in the middle of a rebranding effort when the COVID pandemic hit: they wasted no time getting to work on supplying the region with hand soap, hand sanitizer, and even PPE.

This packaging re-design made it easier for customers to spot their favorite scents, by using bold bands of color and illustrations to differentiate each variety. The clean (if you’ll pardon the pun) design was made to stand out on market shelves.